Category "marketing"

First movie that collaborated with fast-food outlets?

In 1984, the movie Gremlins teamed up with Hardees to sell a set of LPs that came along with the movie: Each week a different record would be sold, thus, eac

What was the last movie to have a souvenir program available at showings?

When I saw Star Wars in 1977 I was lucky enough to be able to get a souvenir program about the movie, in much the same way that you commonly get for live theate

What is the main promotional image of House of Cards trying to portray?

The main promotional image of Netflix's House of Cards shows Kevin Spacy's character of Frank Underwood sitting in place of Lincoln on the Lincoln Monument agai

Why did the film change the name of the alien invaders for the movie Enders Game?

The launch of the movie version of Ender's Game was beset by controversy caused by the anti-homosexuality views of Osron Scott Card, the author of the original

Is there a way to find out about Movie/TV Budgets?

Is there a way to find out what the official budget of a Movie or TV show is? I'm aware that Box Office Mojo is a fairly reliable resource to find the estimate

Did the marketing of Terminator 2 actually spoil the movie?

I recently read this article which points out the build-up James Cameron did intentionally to mislead who the assassin robot was in Terminator 2: Judgement Day

Why do film studios buy domains of fictitious companies?

A few moments ago I saw an episode of 'The Blacklist' and recognized a sign with the address of an fictitious estate agent. My curiosity was to check the domain

Why do studios release multiple trailers?

Some time back, I saw the trailer for Jurassic World. And I liked it. It built the anticipation and curiosity. But then there was trailer-2 which revealed more

Who made this Ant-Man promotional material?

I recently found this promotional video for Ant-Man, posted by what I believe to be the offical YouTube channel for Disney Japan, a hilarious but very odd song

Why did the original Star Wars: A New Hope posters portray Luke and Leia as a couple?

In 1977 and 1978, Star Wars posters were plastered in almost every movie theatre that had a big screen. The posters implied that Luke and Leia were a romantic

Why are screeners released in DVD format instead of Blu-ray?

A screener (SCR) is an advance screening of a film or television series sent to critics, awards voters, video stores (for their manager and employees), a

When the trailer for a movie is released, how far along is it in development?

When a trailer (not a teaser) comes out, the rest of the movie usually follows a few months later. Is the movie itself typically complete at this point, or is

Why was Civil War billed as a Captain America movie as opposed to an Avengers movie?

So with the other individual movies (Thor, Iron Man, The first two Cap' films), individual Avengers may play cameos or supporting roles. In the Avengers films,

Negligible presence of Spider-Man in Captain America: Civil War posters, trailers, etc

Spider-Man had a key role in Captain America: Civil War. But he wasn't present in any posters or film pics or trailers released by Marvel. Can anybody tell the

Why is Independence Day: Resurgence not released on July 4th?

Seeing how Independece Day: Resurgence (and its precursor) famously plays with the cultural significance of the US American Independence Day, it seems odd that

What's the term for a scene in a film designed to be shared on social media?

I read an article a few years ago talking about the influence of social media on filmmaking. They mentioned the phenomenon of how many films now include bite-si

Reason behind geography based language restrictions on digital content in online stores

I live in Europe, but I am not European. And I would like to pay for digital content (movies). But if you take a quick look at the digital services here, then y

At what stage of animation are branding assets like posters created?

At what stage of animation films, televison shows, are branding assets like posters created? I'm interested in hand-drawn computer animation in the style of tr

Why distribute a film to a single theatre?

It has been reported that for its UK release the Shia LaBeouf film Man Down is only being shown in one movie theatre. Consequently, for the opening weekend it e

Why was Colossal marketed the way it was?

SPOILERS BELOW! The 2017 movie Colossal was marketed to be a fun film with monsters and supernatural powers. Right from the music to the dialogues picked in th