Is there any evidence of "Big Twist" movies having poor post-cinema sales?
I have watched many movies such as Sixth Sense, where there is a major twist that if known prior to watching the movie can potentially spoil the enjoyment of viewing. I tend not to watch this type of movies again, or certainly no more than once, and wondered if this is a common reaction.
Is there any evidence that would suggest that comparatively, this type of films, whilst they may do well at cinema, have relatively poor post-cinema sales (I am thinking of the ratio between box-office and DVD/BluRay sales). So, for any budding directors, is this the type of movie to shy away from?
A properly executed plot twist often causes opposite reactions of what you've just described. People want to watch the movie again because the ending was so unexpected that they need to review the whole thing to get all the puzzle pieces together. "Fight Club" is a great example, in my opinion. There's a lot of dialogue (especially the lines from Helena Bonham Carter) that doesn't make any sense if you don't know the ending. You will enjoy and understand Fight Club much better after a second view.
There are many ingredients that define the quality and longevity of a movie. Directors should not be afraid to use a plot twist, but relying only on this trick - especially if it is predictable - may ruin the whole experience.