Why did everyone call the organization S.H.I.E.L.D in Captain Marvel?
There was a fun running gag in Iron Man (2008) where Agent Coulson keeps calling his organization the Strategic Homeland Intervention, Enforcement and Logistics Division. Pepper Potts says that's quite a mouthful, and he says "I know, we're working on it."
But in Captain Marvel, set in 1995, well before Iron Man took place, Agent Coulson and Nick Fury casually refer to the organization as S.H.I.E.L.D. many times.
Did they use the abbreviation just to simplify things for the audience? Was this a production gaffe? What's going on here?
Best Answer
It's not reasoned anywhere within the MCU, or outside of it to my knowledge but if we look at how it's used in the films:
Out of Universe: it was a nice nod to those who knew or bothered to work out the acronym in Iron Man, and those that didn't get a nice intro at the end, S.H.I.E.L.D. is a major part of Marvel's comics. and using it's full name was a way to reward the knowing audience without removing anything from the unknowning
In Universe: as Dave linked in the comments above to Horuskol speculative answer here the full name is given to civilians, whereas government groups are given the abbreviated name S.H.I.E.L.D. After that in the films S.H.I.E.L.D. is used always, but no civilians (at least none below security clearance) are given it either.
Pictures about "Why did everyone call the organization S.H.I.E.L.D in Captain Marvel?"
Is S.H.I.E.L.D. called S.H.I.E.L.D. because of Captain America?
It is created by Howard Stark and given to Steve Rogers during World War II. Within the MCU, the shield is seen as a symbol of Captain America's strength and legacy....Marvel Cinematic Universe version.Captain America's shieldMade ofVibranium7 more rowsWhen did S.H.I.E.L.D. get its name?
In 1991 it was updated to Strategic Hazard Intervention Espionage Logistics Directorate. With the advent of 2008's Iron Man film, and the subsequent Marvel Cinematic Universe, S.H.I.E.L.D. now means Strategic Homeland Intervention, Enforcement and Logistics Division.Captain America The Winter Soldier- \
More answers regarding why did everyone call the organization S.H.I.E.L.D in Captain Marvel?
Answer 2
In the comics, what S.H.I.E.L.D stands for has changed over time, it is possible that this is also true in the MCU, so when Coulson says "We're working on it", he may mean the underlying name rather than the acronym.
In Agents of S.H.I.E.L.D s1e1, Grant Ward alludes to this; when asked what Strategic Homeland Intervention, Enforcement and Logistics Division meant, he says something along the lines of 'Someone really wanted it to spell S.H.I.E.L.D'
Sources: Stack Exchange - This article follows the attribution requirements of Stack Exchange and is licensed under CC BY-SA 3.0.
Images: Helena Lopes, Gustavo Fring, Sora Shimazaki, Gustavo Fring