Why did Michael Bay have an insignificantly small role in Coyote Ugly?

In 2000's film Coyote Ugly Michael Bay has a small cameo as a photographer.
The photograph taken by him was important later in the film but what was the reason for having Michael Bay doing that scene? Michael Bay is not even part of the film production team so having his cameo appears a little odd to me. Is there any story behind this cameo?
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Michael Bay's cameo in the hit movie 'Coyote Ugly'.
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Images: Rachel Claire, Rachel Claire, Rachel Claire, Erik Mclean