How does Ellen Degeneres manage such exorbitant giveaways?
I have been watching The Ellen DeGeneres Show for quite a long time. Simply a heart-warming show that touches people's lives in many ways.
I know the show has plenty of sponsors but giving a $100,000 cheque and frequent cash donations, hotel stays, show tickets, gifts etc. for all audience and staff members seems way too expensive.
The only questions which intrigues me is that how does she manage such splendid giveaways on her show every now and then.
Best Answer
I don't know about the cash gifts, but giving away products and services is a form of advertising for the company, so companies provide the product or service to Ellen's show in exchange for Ellen mentioning their brand name is positive way. The benefit to Ellen is that she gets to give her guests free stuff, so they like her more and they like the show more. The benefit to the guests is that they get free stuff. It's sort of win-win-win (except you have to listen to Ellen pitch the brand of the day).
My personal example is that I was in Ellen's audience, and they gave us all some Hanes underwear. Ellen announced the brand name "Hanes" several times during the show, in a positive light. We were all excited to be getting something (even though it was just underwear), and I'm sure a lot of us talked about it with our friends afterwards.
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How much has Ellen given away on her show?
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Much of DeGeneres' dollars come from her endorsements and branding deals. DeGeneres has been a face of CoverGirl cosmetics (alongside fan favorite guest and Modern Family star Sof\xeda Vergara), JCPenney, Vitamin Water, Olay and American Express.Does Ellen DeGeneres have a 12 days of giveaways?
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Answer 2
Ellen does not personally give away a single thing on her show. Not a single gift comes from her, not a single dollar comes from her. Every gift of cash or products is given by sponsors.
That's not saying that she doesn't make personal donations to her favorite charities. I'm sure she must. It's just that on her show she doesn't give away anything. In fact, she seems to use her show as an advertisement for her app, her clothing line, and the Ellen store.
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