Why are some of Kids' awards rewarded to non-kids' movies?

Why are some of Kids' awards rewarded to non-kids' movies? - A Woman Giving an Apple and a Trophy to a Boy

For example, one of Nickelodeon Kids' Choice Awards, entitled Kids' Choice Award for Favorite Male Buttkicker has been rewarded to Liam Hemsworth for his role in The Hunger Games: Mockingjay - Part 1. Also, Hugh Jackman was nominated for his role in X-Men: Days of Future Past and some other non-appropriate films for kids.

But why should it be done in this way? X-Men movies, for example, are full of violence.

Is it really kids' choice?






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Why are some of Kids' awards rewarded to non-kids' movies? - Smiling Woman in Green Crew Neck T-shirt and Blue Denim Jeans Standing Beside Brown Tree
Why are some of Kids' awards rewarded to non-kids' movies? - Interested multiracial family watching TV on sofa together with dog
Why are some of Kids' awards rewarded to non-kids' movies? - Smiley black boys watching funny video on laptop on bed





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