Why has the contract been renewed for another season when it has a low viewership?
Revenge has been renewed for a third season. However, it had steadily dropping viewership with just 6 million viewers watching the season 2 finale. There have been shows which have been cancelled with a much higher and stable viewership.
Why is this still on?
Best Answer
Some viewers are more valuable to advertisers (and hence a TV network) than others (source):
Conventional advertising logic is that the number of viewers of a television program within the 18-49 age range is more important than the total number of viewers. Television advertising rates are still, by and large, based on this premise.
Revenge is popular with the 18-49 age range, so this is probably the reason for it being renewed.
Other possibly reasons for a show with low viewership being renewed are strong DVD sales (e.g. Peep Show) or being popular overseas (Revenge is broadcast in over 30 countries).
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