Why radio station KBHR in Northern Exposure is pronounced K-Bear
Why is the radio station KBHR in Northern Exposure pronounced K-Bear (bear like Yogi Bear)? The only explanation I've found is in Wikipedia:
KBHR were also the call letters of the 570AM radio station in the fictitious town of Cicely, Alaska, on the CBS television dramedy Northern Exposure.
Best Answer
It's common for radio stations to try to make their call letters into "pronounceable" words, because it's good marketing. A random string of letters is harder to remember than a word, especially if that word has some relevant to what the station is playing. Since the "K" is a standard first letter for a radio call-sign (in the Western US), stations usually try to use the other three letters to make the word.
The station is broadcasting from Alaska, and one of the things associate with Alaska are polar bears.
So, by trying to read out "BHR" at a word, they came up with "bear".
Pictures about "Why radio station KBHR in Northern Exposure is pronounced K-Bear"
What does KBHR stand for in Northern Exposure?
KBHR were also the call letters of the 570AM radio station in the fictitious town of Cicely, Alaska, on the CBS television dramedy Northern Exposure. KBHR 57 am is an online radio station. It is a tribute to the fictional radio station from Northern Exposure.What is big Bear radio station?
KBHR - Big Bear News 93.3 FM.Iphone generation predicted in 1993 on Northern Exposure
Sources: Stack Exchange - This article follows the attribution requirements of Stack Exchange and is licensed under CC BY-SA 3.0.
Images: Pixabay, Nikita Belokhonov, Martin Péchy, Markus Spiske