Why use unnecessary "from the director of" for famous directors on movie posters?
In some movie posters, we have:
from the director of film 1, film 2 and film 3
Which I can understand for non-famous directors. But why would that be necessary for directors well-known by the public as Christopher Nolan, Tim Burton or James Cameron, whose names are already guaranteed to make the film successful?
Best Answer
My first reaction was "Cameron did 'True Lies'?". So that may be the thing, You may know the director and know he's famous. You may not know for what he's famous from.
Second thing is that all those movies are kinda action movies with shooting and futuristic gadgets. A things that was lacking in Titanic. So that would bring to cinemas people who like Terminator but may look at Leonardo and say "naaaah another chick-flick".
Also Cameron had only 5 movies under his belt that we consider "Hits" so the studio may feel that "Cameron is famous. For whom?" And the answer may be that not for the cinema goers who would like to watch 2 hours of people on a ship.
Edit: As Aliens are practically people on a ship. Cinema Goers who would like to watch romance movie.
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Answer 2
Poster is the first impression of movie where you don't know much about the product, Mostly directors have a constant theme or style among their movies.
Poster displays lead actors and a story element or background of movie-plot. Director's name and his last movies give theme to that movie,connects all dots. So we do know what to expect from this movie. Like in this case with lead-actors and ship with name of M. Night Shyamalan and his movie crono, you are going to expect something scary.
So in past when promotions were not used to be grand like these days, This thing was fundamental for the first interaction with a movie.
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