Does Sherlock Holmes (Elementary) use a Microsoft Surface™?

On the American broadcast of the Elementary episode "You Do It to Yourself", there was a product placement scene where Sherlock Holmes prepares his Microsoft Surface™ tablet computer.

https://www.youtube.com/watch?v=GsiXfW75598

However, when I watched the episode again as broadcast in the UK, I think that scene was missing, jumping straight from picking the tablet up to searching for the sex offenders register without showing him adding the keyboard or using the kick-stand.

(I am unsure because I had already deleted the episode from my DVR once it occurred to me.)

Is my recollection correct? If so, which version is canon?

(Note, the answer "It doesn't matter" is quite incorrect. You won't convice someone who uses the word "canon" about a TV show.)

elementary product-placement

Best Answer

I'm not sure exactly what your question is. In both versions (if it was cut for the UK) it seems pretty clear that he uses a Surface, although the US version makes more of a big deal out of it. The US version seems like it would be canon, as the show is produced for CBS and broadcast in the US first. The UK cut is an alteration for a different audience.

As for why the product placement would be cut from the UK version, it is likely that Microsoft only paid CBS for product placement to a US audience. Product placement in the UK is more rare than in the US. According to Ofcom, a UK communications regulator, product placement was only made legal in 2011, and all programs have to declare if they have product placement with a logo at the beginning and the end of the show. (I found it really interesting that all BBC programs paid for by the TV license are still product-placement free)

If Sky, the broadcaster of Elementary in the UK, wasn't getting paid by Microsoft for product placement, it would make sense for them to cut it and charge for the additional advertising time. It wouldn't be much, but still.