Why does "Garfield" have so much product placement?
Why does the 2004 film Garfield with Bill Murray have so much product placement? And why did Jon put "Pepsi" and "Wendy" Stickers on his Train Set?
Best Answer
Well, maybe because Davis (the author of Garfield) wrote Garfield specifically to be "a good, marketable character." Before creating Garfield, Davis worked in advertising, and knew that if he could create a character he could sell, then it wouldn't really matter the content of the cartoon. Slate has an excellent article about the marketing of Garfield.
So, knowing that Davis isn't against marketing, he'd probably not be against it. Knowing that movies cost money, putting advertising in movies is a good way to fund the movie (especially if you don't expect it to recoup production costs). Hollywood Branded puts product placement for TV shows from $25k ~ $1m, but don't actually put a price on product placement in movies- but you can be guaranteed it's a significant amount.
As to why John would put those stickers on his train set, the out-of-universe answer is definitely because Pepsi and Wendy's spent money for product placement. For the in-universe answer, I have no idea. I think you'll have to find one of the 5 other people that watched the movie and ask them about it.
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Why is product placement so successful?
Product placement is effective because it enables the audience to develop a stronger connection with the brand in a more natural way, rather than being directly marketed to. When a brand appears in a movie, TV show, or other performance, it is most likely because an advertiser paid for that privilege.Why do brands engage in product placement?
Product placement is becoming an increasingly important way for brands to reach their target audience in subtle ways. Businesses are using product placement to increase their sales, brand awareness, and draw in customers \u2013 all without \u201ctraditional ads.What was the first movie with product placement?
A Brief History of Product Placement in Film The first Academy Award-winning film to feature product placement was Wings in 1927. The film featured several shots of Hershey's chocolate bars, as well as several scenes with actors eating the candy.Why are product placement ads becoming more and more attractive to advertisers?
Studies have shown they increase viewers' awareness of products and their positive attitudes toward them. They can also make people more likely to talk about the products and search them online.TEEN WOLF Samsung GalaxyS4 Active Product Placement
Sources: Stack Exchange - This article follows the attribution requirements of Stack Exchange and is licensed under CC BY-SA 3.0.
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