How do TV stations normally acquire third party content?
When a TV network is airing content, such as a documentary that they did not produce themselves, what is the normal acquisition procedure?
For example, does the station pay to license the documentary, or does the documentarian pay the station to air it?
Are there people just looking for a platform to get their shows aired, and don't expect to pay or be paid?
I'm not looking for documentaries to air, nor am I a documentarian looking to air my content. I'm just wondering.
Best Answer
Shows are, what I think is called in USA, Broadcasting syndication.
So you, a representative of TV station go to Auction/presentation and you buy some programs (like BBC Blue Planet), formats (like White guy in Africa is amazed by Africa) or opt for chipping in costs of production of documents to be made.
There can be many deals:
- Producer create some High Quality programs and you buy them,
- producer sell you some "hot" programs but force you to also buy some documentaries in package and show them during next 6 months so the creators will be paid royalties.
- Producer have some documentaries (made for various reasons) and try to sell them to get money back and you buy them because showing documentaries earn you more time for commercials.
There are also stations that are buying programs made by stations of the same owner so the mothercompany make profit, the daughter companies show loss and people have something to watch.
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