Who decides precisely when a film will be released?

Who decides precisely when a film will be released? - Shallow Focus Photography of Magnifying Glass With Black Frame

Who decides when a film is released? We know that the director and producer work in tandem, but who specifically, job role would be preferable here, decides precisely when a film will be released into the wild? For some reason, I had in my head that there was a large meeting, where they would decide exactly when a film was released into cinemas - what person, with what job role, decides this, and does this person work as someone who has nothing to do with the films production in the first place?



Best Answer

For a major studio, there is likely no single individual who makes the call - not even the CEO, who is ultimately responsible to a board of directors. For the most part, a studio is going to look at market conditions and other competing releases to determine the best date to maximize box office revenue.

This is illustrated by recent statements by Disney's CEO on the controversial decision to release Black Widow simultaneously in theaters and on streaming due to the ongoing COVID-19 pandemic.

Bob Iger and I, along with the leaders of our creative and distribution teams, determine this was the right strategy because it would enable us to reach the broadest possible audience.

So, the largest and most profitable studio in the industry makes this decision carefully after input from stakeholders who are deeply involved in the process and only after carefully weighing alternatives. Other studios very likely have similar processes in place for their releases.




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Who decides the release date of a movie?

This is normally the task of a professional film distributor, who would determine the marketing strategy for the film, the media by which a film is to be exhibited or made available for viewing, and who may set the release date and other matters.

Who decides what happens in a movie?

The person who makes the chief lighting, framing, and composition decisions is the Cinematographer, often referred to as the Director Of Photography (or DP).

Who is responsible for making movies?

A film producer manages the business side of the production, while the director handles the creative side. There are also many producers, (because there are many moving parts to producing a film), while there is typically only one director making the majority of the creative decisions.



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