What are the 'quadrants' in TV testing?
When talking of the upcoming S.H.I.E.L.D. TV series, ABC Entertainment Group President Paul Lee said:
“We don’t normally talk about testing, but [Marvel's Agents of S.H.I.E.L.D.] tested so well in all four quadrants," Lee said.
What are the four quadrants he's referring to? It sounds like they're splitting up demographics into four groups, and I'm looking to find out what that split is.
Best Answer
According to an article from TV Guide, the four quadrants are split according to male or female and old or young. From another site about audience demographics, it appears the the old-young split is made at age 25.
Edit: Here's an image I found on a site for independent filmmakers:
Pictures about "What are the 'quadrants' in TV testing?"
What is four Quadrant in television?
4th quadrant In the Hollywood movie industry, a four-quadrant movie is one which appeals to all four major demographic "quadrants" of the moviegoing audience: both male and female, and both over- and under-25s.What are the 4 quadrants?
Quadrant one (QI) is the top right fourth of the coordinate plane, where there are only positive coordinates. Quadrant two (QII) is the top left fourth of the coordinate plane. Quadrant three (QIII) is the bottom left fourth. Quadrant four (QIV) is the bottom right fourth.What are quadrants on a graph?
A quadrant is the area contained by the x and y axes; thus, there are four quadrants in a graph. To explain, the two dimensional Cartesian plane is divided by the x and y axes into four quadrants. Starting in the top right corner is Quadrant I and in a counterclockwise direction you will see Quadrants II through IV.Ylvis - The Fox (What Does The Fox Say?) [Official music video HD]
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Images: Max Vakhtbovych, Ann H, Kampus Production, Mike van Schoonderwalt