Category "audience-measurement"

How are the measurements used by Nielsen evolving to meet new methods of content delivery and viewing?

I was interested to find out that in the 1950s, Nielsen used devices in the homes of the families that were surveyed to record their viewing preferences, and on

What are the 'quadrants' in TV testing?

When talking of the upcoming S.H.I.E.L.D. TV series, ABC Entertainment Group President Paul Lee said: “We don’t normally talk about testing, but

How are viewing figures gathered?

Many TV sites give the viewing figures for a particular episode or series. With more modern digital TVs I can accept that these values could be gathered from t

Does the extreme violence and sex in Game of Thrones affect its ratings?

In my time of TV watching, Game of Thrones is the most sexually explicit and violent show I have ever watched. Is there any evidence that this extreme violence

Why was Mrs. Columbo unpopular?

The series Mrs. Columbo followed a similar formula as Columbo, but it failed as a series and I can't figure out why. It seems like the same sh

How are the measurements used by Nielsen evolving to meet new methods of content delivery and viewing?

I was interested to find out that in the 1950s, Nielsen used devices in the homes of the families that were surveyed to record their viewing preferences, and on

How did Variety know how many families went to see "Avengers: Age of Ultron"?

Variety says the following about the opening weekend for Avengers: Age of Ultron: Roughly 59% of the audience was male, 41% was 25 years and older, 12% were

How do TV shows earn money and how to find the stats about it?

Whenever a big budget movie comes out we see some statistics like first week earning breaks this and that record. So money/earning also became a source of addre

What is the minimum Nielsen rating generally necessary to justify another season of a TV series?

I don't know much about the logistics of TV series, but I remember a few years ago I watched the first season of a new TV series and really liked it, but it was

How come the season finale for Game of Thrones hit viewer record?

In the announcement of the seventh season, it was mentioned that the season finale of the sixth season hit a viewer record. I found this odd and checked with Wi

What does "Appropriate Audience" mean?

In a lot of trailers these days, you get to see a green background screen with MPAA rating information. I understand if a movie is rated PG-13 or R or All Audi

Was "I Dream of Jeannie"'s rating drop due to the marriage, or did it start before?

It is commonly acknowledged that after the two main characters married, I Dream of Jeannie had heavy rating drops that led to the show's cancellation in 1970. H

Which was the audience of "El Chavo" in the mid 70's?

According to El Chavo del Ocho At its peak of popularity during the mid-1970s, it had a Latin American audience of 350 million viewers per episode But a