What's the term for a scene in a film designed to be shared on social media?

What's the term for a scene in a film designed to be shared on social media? - Positive young ethnic female blogger standing in wardrobe and using phone with ring light while filming vlog near mirror and trendy clothes

I read an article a few years ago talking about the influence of social media on filmmaking. They mentioned the phenomenon of how many films now include bite-sized scenes designed to be shareable as GIFs to help promote the movie (for instance the fistbump scene in the Big Hero 6 film and trailer).

The article named this kind of scene, I thought they called it a "tag", but I've been Googling and I can't find any reference to this concept nor can I remember where I read it. Can anyone help me out? Did I dream it?



Best Answer

I've always referred to them as clips. You see this most often on late shows where they interview actors or directors and at some point cut to a clip from whatever movie they're promoting. On the web you also see clips uploaded to youTube early on in a marketing campaign. It's very simple to turn these into gifs so that fans can share them through social media for viral marketing purposes.




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What is considered mise en scene?

Definition of mise-en-sc\xe8ne 1a : the arrangement of actors and scenery on a stage for a theatrical production. b : stage setting. 2a : the physical setting of an action (as of a narrative or a motion picture) : context this ordinary house that became the mise-en-sc\xe8ne of an extraordinary drama\u2014 E. M. Lustgarten.

What does mise en scene mean in media?

Mise-en-sc\xe8ne is a French term meaning literally 'to place on stage'. In film and TV the term is used to refer to everything you can see on screen when watching a film.

What is the difference between cinematography and mise en scene?

Mise-en-scene being the placement of things and people within the frame and cinematography being the camera creating the frame.

What are the types of mise en scene?

FOUR ASPECTS OF MISE-EN-SCENE:
  • Setting: Those elements within the frame that function to depict space, place, and time period.
  • Costume and Make-Up: The clothing and attire of characters--or lack thereof.
  • Lighting: Illumination by which objects within the frame can be seen.




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