When did the practice of having a joke with no music at the end of a trailer begin?

When did the practice of having a joke with no music at the end of a trailer begin? - Group of People in Lilac Uniform Doing Church Service

Many modern day trailers, especially for action-y movies follow a very similar format.

  1. Short and relatively slow paced intro of the major player and plot. Music is slow to match
  2. Real action start. Music picks up, lots of short climatic shots. This is where the movie gets really sold
  3. Music cuts out. Video goes from lots of short cuts to a single, slow paces scene, often times of a joke. This will last maybe 15 seconds or so.
  4. Music returns again in a slow form. Outro credits and movie title is shown.

A good example is the Suicide Squad trailer

When did this format of trailers begin (specifically step 3)? It seems like every trailer I see nowadays does the exact same thing.

Edit: more examples as requested:

Two new trailers, Pirates of the Caribbean and Justice League. THey both do this.






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When did the practice of having a joke with no music at the end of a trailer begin? - Side view of cheerful short haired female in casual clothes laughing while playing electric guitar in comfortable armchair against white background
When did the practice of having a joke with no music at the end of a trailer begin? - Happy man funny sticking tongue out
When did the practice of having a joke with no music at the end of a trailer begin? - Low angle of positive confident African American male athlete with mouth opened in earphones and sports clothes looking away and doing kick gesture while warming up before training on street against blurred urban environment in sunny day



What is the difference between teaser and trailer?

Trailers are created at the end of production of a movie. Teasers are created before a movie is produced or during the production process. Trailers follow a three-act structure which captures the beginning, middle and ending of the film. Teasers capture the intense excerpt without a relevant arrangement.

What was the first honest trailer?

The first Honest Trailer to truly break-out was Twilight. According to co-creator Signore, a key element in the success of The Phantom Menace and Twilight Honest Trailers was that both videos were shared by the website 9GAG, which increased their audience reach.

Why do we call it a trailer?

Due to trailers initially being shown after, or "trailing", the feature film, the term "trailer" was used to describe the promotion; despite it coming before, or "previewing", the film it was promoting. This practice was found to be somewhat ineffective, often ignored by audiences who left immediately after the film.

How do you make a teaser trailer?

How to Make a Movie Trailer
  • Organize your trailer using three-act structure. ...
  • Show the most unforgettable scenes. ...
  • Use voice-over or text to help tell the story. ...
  • Choose music that sets the tone. ...
  • Use editing techniques to control the pace. ...
  • Highlight the film's talent.




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    Sources: Stack Exchange - This article follows the attribution requirements of Stack Exchange and is licensed under CC BY-SA 3.0.

    Images: cottonbro, Karolina Grabowska, Andrea Piacquadio, Andrea Piacquadio