Why are brand names in Hindi TV series censored?

I was watching a Hindi TV series and I found many instances of brand identity, like cars or mobile phones, are censored.

This was not the only time I noticed it; I've seen it two or three more times. In English series I did not see it.

Is there any significance or reason behind it?

censorship

Best Answer

TV shows want to earn as much money as they can. Whenever they have an episode with products from different brands, they always ask if that brand wants to advertise in the episode. If they do, the TV show gets free money. If not, then the they blur it out so that they don't give out free advertising. However, sometimes this is not the case. Sometimes, some brands may not want to get associated with a certain TV shows or themes that are portrayed in the episode. This could cause legal issues against the TV show producers if the brand sues them. More info here:

https://answers.yahoo.com/question/index?qid=20100612055504AATiIFZ

https://www.quora.com/Why-are-brand-names-on-clothing-often-blurred-out-when-they-are-shown-on-TV

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Why are brands blurred out on TV?

Product displacement is the removing of trademarked products from primarily visual media in order to avoid the payment of licensing fees, if the trademark owner objects, or if the broadcaster would prefer not to publicise a product for free, if the owners have not paid for it to be included in a programme.

Why do brands have to be blurred?

Copyrighted art. There's one other thing we should discuss: Paintings and other artwork are also often blurred, but for a different reason. While artwork cannot be trademarked, it is copyrighted, and that means the creator of the work has the right to control how it's publicly displayed and performed.

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