Why does Arrow have so much Microsoft product placement?
Numerous times have I seen a Microsoft tablet running windows 8 and Bing search engine is used by Diggs to search the internet.
Did Microsoft have a product placement deal in Arrow or was there another reason for Microsoft being so blatantly displayed in the show?
Best Answer
Microsoft have simply paid for heavily product placement in recent years, to try to combat Apple's market dominance.
Consider this article which features a ton of YouTube videos with Microsoft product placement, from an assortment of shows including:
- NCIS Los Angeles
- Hawaii Five-O
- Castle
- Elementary and more.
This article actually posits a fascinating idea that other companies use product placement to a large degree as well, but it simply seems so much more transparent. So, for example, if someone is drinking a coca-cola, people just accept it as it's such a familiar brand. Similarly, if someone suggests "googling" something, people take it for granted - whereas if someone suggests "binging" something, it stands out like a sore thumb as it's such an unfamiliar phrase.
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Answer 2
It wasn't just Arrow. Microsoft had a network-wide placement deal with The CW to put Surface devices and/or Windows Phones in nearly every show on the network. CW shows that have featured them include Gossip Girl, 90210, Nikita, Supernatural, Arrow, The Flash, and Hart of Dixie... and that's not a complete list.
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