Why do so many people have a Toyota Prius in La La Land?
Remember the scene where Mia is asking her car keys to Sebastian at the end of the party, and there is only Prius keys in the box?
Why are there so many Prius keys in the box? Is it just for fun, or is there a real reason?
Best Answer
I have not yet seen the movie myself, but as far as I understand its nothing more than product placement.
"As well as scenes of the film’s star Mia (Stone) being stuck in LA traffic behind the wheel of her Prius, one of the most memorable and talked about moments in the film is when she & Sebastian are trying to her parked car after a Hollywood party. When asked by the valet what car she drives, Mia’s response of a Prius is met with a wry smile and a panning shot of a line of parked cars that are almost all Priuses, reinforcing the stereotype of the eco conscious Californian." Source
My conclusion is, that this is a common case of product placement where you need a memorable scene, recognisable product (in this case parking lot full of Priuses) and a dialogue-environment to show it as natural part of film. I did not find online scene for this, so I don´t know if the scene was actually memorable or fitted in the movie, but according to your statement and source above the product was clearly recognisable and the environment was supported by the claim of eco-conscious California.
About Hollywood and Toyota Prius "Love Affair" you can read HERE, HERE and HERE. Also mentioned above in comments by Tetsujin.
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Why is Prius so popular in California?
California has the high emissions standards for automobiles. Because of this, it makes sense to own a car like the Prius. It has very low tailpipe emissions, uses less oil and fuel making it a good choice to help the environment and your pocketbook. Prius is also a good choice for commuters as well.Why is Toyota Prius so popular?
Its fuel economy, safety ratings, great price, and generous legroom contribute to its success. When people hear the word "hybrid," an image of this praised car most likely comes to mind. First released in Japan in 1997, the Prius has enjoyed success that shows no signs of lagging and continues to have high sales.What type of person buys a Prius?
About the Prius These cars have an 11.3-gallon tank and 121 horsepower. Most of the people that buy hybrids are generally young to middle-aged men, ranging from middle-class to wealthy. Prius continues to sell well, especially in larger cities around the United States.What car was used in la la land?
La La Land, a hipster musical dreamscape about a modern-day couple who inexplicably dress like Dwight Eisenhower is still president, features one very memorable cameo from a classic car. Ryan Gosling's Sebastian drives a lovingly restored 1982 Buick Riviera convertible through the city of dreams.I Ran - Pool Party Scene [La La Land / 2016] - Movie Clip HD
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