Why is oversampling so "abused" in scenes with vehicles, that seem to moving backwards?

I always wonder, looking at certain movies (but especially TV commercials), why oversampling is not reduced someway. I think that you can recall any scene, both in movies or in TV commercials, in which there was a vehicle that proceeds afterwards, but its tyres seem to move backwards.

An example could be found in this video (even if it's nor a movie and a commercial):

Now, I understand that in movies this can be difficult to adjust: if it is an action scene, and the vehicle must be driven in a chase, or a context with explosion effects, it's almost impossible to synchronize car's speed and camera sampling. But in many TV commercials, with a scenery that is somewhat static, many times cars look to be proceeding backwards. Wouldn't it be sufficient to regulate the car's speed in respect to camera's sampling? Or maybe filming the car at different, progressive speeds and then cutting out the parts for which the speed is outside the range for which direction appears to be the right one?

More generally, do techniques exist in order to eliminate this phenomenon? And, if yes, why are they not always used?