Why is a special company's product shown through out a film?
Today I completed Bourne Trilogy and noticed a thing very interesting. They used Motorola as cell phone for each person in the movie which is very impractical. I have seen such thing in other movies also. Motorola as cellphone for each cast is shown in Don and Audi in transporter movie series or Aston Martin in Bond series. So is it done to promote the products thorough the films? Or do the companies sponsor the films?
Best Answer
Motorola was a huge sponsor of the Bourne Trilogy, even doing an advanced screening of the films for VIPs. This article from TechDigest chronicles all of the high tech product placements in Bourne Ultimatum. Sadly, product placement is becoming so blatant that it is becoming distracting!
As you say, it is done to promote the products by associating them with certain types of characters.
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What is it called when a product is featured in a movie?
Product placement, also known as embedded marketing, is a marketing technique where references to specific brands or products are incorporated into another work, such as a film or television program, with specific promotional intent.Why do movies use product placement?
Companies use this form of advertising to target large audiences by incorporating their product or service into the script of a movie or TV Show of their choice and paying production companies in cash, goods, or services.Can you use branded products in movies?
The rule is a product can be used within a movie without permission as long as the product is being used as was intended by the manufacturers without negatively defaming the product or manufacturer.What is product placement film?
The term product placement implies embedding hidden advertising into films, TV series, video games, or any other audiovisual content. It usually involves showing a product or a company logo design, or, if the producers consider it appropriate, characters may be seen discussing a particular brand.What are Special-Purpose Acquisition Companies?
Sources: Stack Exchange - This article follows the attribution requirements of Stack Exchange and is licensed under CC BY-SA 3.0.
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