Do Marvel Studios share the same Mode of Production as Marvel Comics?

I know Marvel Comics have a fairly notorious process of development, with Bullpen Bulletins outlining the methodology of the brain trust over the years.

It seems little has been published/revealed about whether Marvel Studios have adopted the same mode of production (in the Beller sense of the word).

Considering the films adopting more and more of divergent cinema production policy, it would seem to make sense to adapt the successful transmedia approach the comics have enjoyed, and Agents of S.H.I.E.L.D (not to mention the announced Netflix ancillary series) would indicate they are perhaps executing a similar plan.

Has there ever been any affirmation of this policy, from either Kevin Feige or any other Marvel Studios Affiliate? Has the comparison between production methods ever been explicitly made, on an official basis?

production marvel-cinematic-universe

Best Answer

From the Wikipedia

Marvel Studios, LLC originally known as Marvel Films from 1993 to 1996, is an American television and motion picture studio based at the Walt Disney Studios in Burbank, California. The Studio is a subsidiary of Marvel Entertainment (the company is known for its comic books and, as of the 2000s, its film productions from Marvel Studios,) a wholly owned subsidiary of The Walt Disney Company. Being a part of the Disney conglomerate, Marvel Studios works in conjunction with The Walt Disney Studios, another Disney unit, for distribution and marketing.

Per an interview with MTV Splash Page, Kevin Feige states that they understand that their audience is mixed between comic and action movie fans so they intentionally leave their movies "lobbing something in at the last moment to get the audience buzzing."

As for transmedial, it seems from the article that Marvel Studios relies on the audience driving the conversation. So in terms of Jonathan Beller's theory, it seems that Marvel creates questions for the audience to ask, answer, or discuss.