What is Dean Winters' character Avi's function in John Wick?

What is Dean Winters' character Avi's function in John Wick? - Free stock photo of character, cold, concept

In the movie John Wick (2014), we meet an associate of Viggo Tarasov named Avi, played by Dean Winters (maybe best known from Allstate Insurance's Mayhem ads).

In the few scenes that we see Avi, he seems to provide little of value to Viggo:

  • When Viggo is chastising his son, Avi seems to be easily bothered and is trying to get away from the scene
  • At the end, before the final fight scene, Avi is seen to not even have a gun of his own. He asks for one from Viggo
  • From the interplay of Viggo handing his gun to Avi, we see that Avi can easily be toyed with. This would also indicate that he doesn't have a strong personality to be Viggo's consiglieri
  • Avi is dispensed fairly easily by John Wick

Viggo has bodyguards, who are each more qualified it would seem than Avi to stand over him.

Also, doing some research on the John Wick Wiki site, it claims that Avi is a marksman. If that is so, I don't understand why he isn't always carrying.

For reference, Avi is at the left here:

enter image description here



Best Answer

Avi is Viggo Tarasov's friend and personal counsel. He is also high ranking within the Tarasov crime family with at least one team of men and a helicopter crew on standby.

Due to Avi being familiar with John Wick but not the level of danger he actually represents as shown later in the movie, it's highly likely Avi joined the crime family after John Wick's initial cleanup of competitors.




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Is the Allstate guy in John Wick?

On June 20, 2010, Winters was introduced as "Mayhem", a recurring character in a television and radio advertising campaign for Allstate Insurance created by the advertising agency Leo Burnett Chicago. He also played Avi in John Wick.

Who is the mayhem guy?

Dean Winters was the 46 year old actor selected to play Mayhem in 2010. He excelled in the role, right up until Mayhem's last appearance in 2020.

Is John Wick based on a true story?

The story is loosely inspired by an incident in Texas involving former Navy SEAL Marcus Luttrell, who wrote Lone Survivor, about his fireteam's ordeal during Operation Red Wings in Afghanistan in 2005. Luttrell was given a yellow labrador puppy, whom he named DASY, after the members of his fireteam.

What happened to the Allstate guy?

Dean Winters did die (but he's doing much better today)! Thankfully, paramedics revived him. But he spent three weeks in intensive care recovering from the illness. He also underwent ten operations, including amputating two toes and half a thumb because he'd developed gangrene during his ordeal.



Dean Winters family




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