Why is the old Universal logo used for a 2009 movie?
Drag Me To Hell was released in 2009, but the Universal Picture logo which appears before the movie is quite an old one.
Why was an old logo used?
Best Answer
The Director can request this and the Studio has the ultimate decision as to which logo is used at the start of the picture.
Universal and others have a history of allowing changes to their logos for some movies...Waterworld is a good example of this.
In this case, I suspect that, Sam Raimi was probably trying make Drag Me to Hell feel like something made during the late 1970s or early 1980s when American horror films such as this were at a high point and so used the logo that was used from 1963 - 1990
In addition, Raimi said to ScreenCrave:
ScreenCrave - What was the inspiration for old Universal logo at the start of the film?
Raimi - Well, the reason that logo was there was the opening scene takes place in 1969 in Pasadena. My editor, Bob Murawski thought it would be cool and appropriate if we started with a logo from that era as a way to say this is not a flashback. You’re in 1969 and here’s where that opening scene is. That was really why we started with that, plus we think that’s a really cool logo. Love that old Universal logo.
Pictures about "Why is the old Universal logo used for a 2009 movie?"
Why does fast 9 use the old Universal logo?
To maintain consistency with the opening scene of the film, F9: The Fast Saga begins with the old Universal Pictures logo animation rather than the current one that plays in front of every other Universal movie. Many studios tweak their logo animations for big releases; Warner Bros.When did universal change their logo?
1997\u20132012. Following the dissolution of MCA, Universal Studios introduced a brand new logo on December 9, 1996, and was given a proper animation to accompany it in 1997, which first appeared on The Lost World: Jurassic Park.What was the first universal logo?
The earliest Universal logo I've yet seen is from a 1913 film in the AFI/George Marshall Collection called The Ohio Flood, which I pulled for inspection the other day. The studio was founded as the Universal Film Manufacturing Company in 1912, so The Ohio Flood was one of their first releases.How was the old Universal logo made?
1963 \u2013 1990 The new area of the Universal visual identity design started in 1963 with the introduction of a stylish and minimalist badge. The logo was composed of a flat globe drawn in white with black lines, placed \u201cinside\u201d the solid black square, which was cut out on its top part, to fit the globe.Evolution Of Universal Pictures 1912 - 2020
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