Why have the home releases of the recent Star Wars films been in March? [duplicate]

I've noticed that with Star Wars (at least the recent ones) the films get released in cinemas in December and then home release comes out March.

I get they target December for the cinema release because of the Christmas holiday period but is there a reason why the home release seems to fall in March? I don't recall any sort of holiday season for March.

Best Answer

It's not exclusive to the Star Wars franchise but as a whole, the DVD/Blu-ray releases has been shortened to release nearly 3-4 months after the movies hit the theatres. Based on the Forbes article:

It took more than 10 years for the DVD release window to shrink by half to where it is now, yet it only took 3 years for the digital download window to shrink by almost two thirds (see graph).

Thus in the current scenario, the optimal dvd release date is 3-4 months with the digital release occuring early on in the 3rd month. Thus based on that Assumption, considering The Last Jedi released at December 15 and the DVD release is scheduled at March 27, the 3-4 months gap fits...

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How many version of Star Wars are there?

This means that (excluding TV edits and pan & scan releases) there have been at least TEN different versions of Star Wars to date. In the USA "Ken Films" released for world-wide outright sale, condensed versions of popular cinema releases for the Super 8 home movie film market.

When was a New Hope released on VHS?

The very first home video release of any Star Wars film came in May 1982 when 20th Century Fox Video released Star Wars: Episode IV A New Hope on VHS, Betamax, LaserDisc, CED VideoDisc, and V2000 tape cassettes.

Are there 12 Star Wars movies?

Total (12 films): After creator George Lucas sold the Star Wars franchise to Disney in 2012, a sequel trilogy consisting of Episodes VII through IX was released, consisting of Star Wars: The Force Awakens (2015), The Last Jedi (2017), and The Rise of Skywalker (2019).

When was Star Wars released on Blu ray?

Star Wars: The Rise of Skywalker arrives digitally in HD and 4K Ultra HD and via Movies Anywhere on March 17, two weeks before it lands physically in 4K Ultra HD, Blu-ray and DVD on March 31.

Lucasfilm Announces Star Wars Movie Release Schedule for Next 7 YEARS

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