What's the point of the "unadvertised" sale in the episode "The Pie"?

What's the point of the "unadvertised" sale in the episode "The Pie"? - Inspirational Message on Blue Concrete Pavement

In the Seinfeld episode "The Pie", a saleswoman tells George that the store is having an upcoming "unadvertised" sale, in which a suit normally out of his price range would cost much less.

But I don't quite understand what was going on in this scene. What would a store gain by having a sale they don't intend to inform the public about? And why would she tell George anyway? Was there anything more to this unadvertized sale?






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What's the point of the "unadvertised" sale in the episode "The Pie"? - From below happy stylish Asian woman in warm clothes smiling at cheerful unshaven man in glasses and pointing finger away while walking along street together in city after shopping
What's the point of the "unadvertised" sale in the episode "The Pie"? - Side view of positive young multiracial female friends standing on city street and pointing on showcase of fashion boutique during shopping
What's the point of the "unadvertised" sale in the episode "The Pie"? - Man Wearing Brown Leather Jacket Holding Black Android Smartphone With Brown Case






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